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The actions envisaged in this project fall into several categories necessary for its implementation and execution, in accordance with the guidelines of the application of the LIFE+ financial instrument.

These actions are divided into categories of administrative, preparatory, executive, monitoring and dissemination.

A) Project management;

B) Preparatory Actions;

C) Awareness raising campaigns;

E) Monitoring the impact of the project;

F) Disclosure and dissemination of project results;


A) Management and monitoring of project progress:


A1. Internal management of the project; 

A2. Monitoring the progress of the project; 

A4. LIFE Communication plan post.



B) Preparatory actions:

B1. Meeting with stakeholders of the project: This project endorses private and public support, being open to all entities that want to join.  This action is part of the project with the aim of increasing awareness and behaviour change in relation to visitors/viewers of species, habitats and sites of Natura 2000, a campaign by ex-situ C6.  All our stakeholders will be provided on a display card with the picture of the project and multilingual information on best practices for visits to protected areas.  Also material released for free distribution will be available.  It is intended that this material conveys the message of the project and acts as a standard of adherence to it, considering it to be an asset to the entity that you represent as a “pro-biodiversity reward”.  This project accepts the support of private and public entities, being open to all that want to join.

B2. Guide to communication materials;

B3. Guide for interactive multimedia games;

B4. Guide to 3D movie;

B5. Surveys monitoring the success of the project.




C) Communication campaigns and information:

C1. Picture of the project: In order to facilitate interaction with society and the different target groups, it was decided to create a logo and a mascot design which embodies the message: equilibrium/compatibility between the human presence with their socio-economic activities and cultural sites, nature reserves, habitats and species.  Our mascot is the ECO, not only ecological but also for helping to make our messages resonate.

C2. Website: In order to publicize, promote, provide and allow for interactivity with the target audiences of this project as well as all stakeholders, we created this website where you can find information on good practices in ecotourism, agriculture and fishing in protected sites and their impact on biodiversity.  This page is a link with the audience, interactively, allowing the dissemination and publication of the calendar of activites/actions of the draft and allowing the participation of all through interactive games and information sharing (photos, texts, posts, comments, etc.).  This action is integrated with the F1 action (creating a page about the project).

C3. Agent Actions for eco-tourism: The project will promote communication activities/awareness directed at socio-economic groups and entrepreneurs who develop their activities related to nature tourism, particularly for agents linked to tourism activities in nature (sea, mountain and diving guides, boat skippers, etc.), entrepreneurs, organizers and managers of tourist activities in nature.  These actions will be conducted in groups, on dates to be reported, where specific materials will be distributed to assist agents in their daily activity.  The topics will focus on the importance and sensitivity of species, habitats and Natura 2000 sites in the archipelago of Madeira and identification of good practice procedures to apply.  The material will also serve to distribute the agents to transfer to their customers and practice their concern about being eco-compatible.

C4. Actions for the population involved in fishing or agriculture:  Distinct actions of communication/awareness will be taken which will be directed at populations of coastal economic areas traditionally linked to professional and recreational fishing, including subsistence fishermen and recreational professionals as well as those in rural economic areas traditionally linked to agriculture including professional farmers and policy makers/managers of these areas.  These actions will take place according to three types of activities:

 a) Through direct and personal contact with farmers, fishermen and policy makers and managers of local government, directly in the places where they carry out their activities;

 b) Through action groups for subsistence farmers and recreational fishermen, involving people’s homes, recreational associations and civic centres.

 c) Through practical activities that result in guided study visits to the field.

These activities are meeting with the specified character, which aims to provide materials for different target groups to help them avoid potential behaviours less suitable to certain species and in certain places that have a protected status, always seeking a change in behaviour. In particular the following questions:

 • Professional and subsistence farmers: the importance of community involvement in order to minimize the damage caused to crops by the Madeira Laurel Pigeon; the importance of some of the procedures adopted to prevent the spread of invasive plant species introduced in nature.

 • Commercial and recreational fishermen: sensitivity of the marine environment and its species; compatibility between fishing activity and the preservation of the Monk Seal, the rarest seal in the world.

 • Decision makers and managers of local government: management directed towards development and biodiversity conservation.

C5. Campaign in-situ for visitors to protected areas and species:  The action is targeted at visitors of the special natural areas of susceptible species; sites belonging to the Natura 2000 network.  The confluence of these sites is very large, both by non-resident and resident visitors alike.  The latter go for reasons of knowledge/discovery, enjoyment/pleasure and also for outdoor activities or sports.  In this sense, it is expected that two activities will be starting in the second year of the project: a) mobile unit for outreach/awareness – for the purpose of providing walking information which circulates on the following sites: Laurrisilva of Madeira (Queimadas), the Mountain Massif (East Areeiro) and Point St. Lawrence; sites belonging to the Natura 2000 network. b) Interactive multimedia kiosk – to be placed in strategic locations where digital information can be found on the Natura 2000 areas of the archipelago of Madeira, vulnerable species and best practices.

C6. Ex-situ campaign for visitors to protected areas and species: a campaign will be implemented ex-situ directed at visitors of protected areas, with the view to alert them to the importance of adopting good environmental behaviour of enjoyment with regards to their leisure activities/observations of species so as to ensure the good state of conservation of habitats and species presented there.  Participation in this action shall be by open membership by private or public stakeholders.  This material will advertise the project and will function as a standard of adherence to it, considering it to be a valuable asset to the applicable group because it will represent a “friend of biodiversity reward”.

C7. Forums disclosure: this action is to pass, alert and make aware the audience of the project in a particular way, leaving the audience of the project with the question, “Do I know the impact of my activities on biodiversity in protected sites?”  This will provide a forum for the dissemination and discussion addressed in the following target groups: people of coastal areas traditionally linked to economic or professional or recreational fishing as well as people of rural economic areas traditionally linked to agriculture and business entities which join C6.  The action is divided into three sequential and complementary strands:

 a) Watching films in 3D – the focal point and chief motivator of this action is to increase the effect of conveying the message of “the impact of their business on the biodiversity of protected sites”.

 b) Travelling exhibition – exhibition of bilingual information (Portuguese/English) on the existing protected sites and biodiversity.

 c) Discussion forum – to explore the two activities described above, a discussion forum can be promoted which would include the presentation of ideas, questions and suggestions from participants. 

C8. Seminar “Development and Biodiversity”: will be organizing a seminar on “Development and Biodiversity” open to the general public.  The seminar is scheduled during the first quarter of 2014.



E)  Monitoring of project impact on target groups and the problem detected:

E1. Analysis of the success of the project: To analyze the success of this project, the surveys will be used to assess the various actions envisaged in this project.

E2. Field monitoring: Monitoring of the environmental impact of the project will be based on indicators directly related to four species/habitat priorities, namely: Madeira’s Petrel, the Madeira Laurel Pigeon, the Monk Seal and the Laurissilva of Madeira.  For this monitoring, checks of predatory species in the habitat of Madeira’s Petrel will be carried out on the eastern Mountain Massif – Areeiro Peak.  Monitoring of trash along the paths of Areeiro Peak and Pt. S. Lourenço, georeferencing and control of outbreak of invasive plant species present in the Laurissilva will also be carried out, paying particular attention to areas bordering fields.  Lastly, there will be monitoring and support for the interactions of the Trocaz Pigeon in the agricultural areas as well as for the Monk Seal in the marine environment.




F)  Disclosure and dissemination of project results:

F1. Project website;

F2. LIFE+ information boards;

F3. Laymans Report: A non-technical report in accordance with the regulations of the LIFE+, which will include an analysis of the actions, will be produced at the end of the project.  This report will be provided directly to stakeholders and for download on this website.

F4. Participation in events to publicize the project;

F5. Disclosure in the regional press and on the radio;

F6. Publication of the SPNM newsletter – “Conservation and Nature” .



Communication campaigns and information:
C1. Picture of the project: In order to facilitate interaction with society and the different target groups, it was decided to create a logo and a mascot design which embodies the message: equilibrium/compatibility between the human presence with their socio-economic activities and cultural sites, nature reserves, habitats and species.  Our mascot is the ECO, not only ecological but also for helping to make our messages resonate.

Last Updated (Tuesday, 23 July 2013 16:07)

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